Hello 👋

PR / Marketing / Branding (2016 - 2018)

My career started in Public Relations - shaping unique brand messages through meaningful narratives.

Notable Clients:

• L’Oreal (Dermablend)

• JB Skin Guru

• Schwarzkopf Professional

• Sophie Theallet

• AVENUE ROAD

• Hotel William Gray (Montreal)

Core Responsibility & Skills Acquired:

• Project Management | Account Ownership | Media Relations | Identify Unique Brand Messaging | Penetrate Oversaturated Markets | Story-Telling

Fashion Design / Product Development / Project Management (2018 - 2020)

Through FIDM’s Fast-Tracked 1-year Fashion Design Program, I’ve acquired the skill set to bringing a conception to life. From ideation to fabric selection to final production.

Notable Experiences:

INSTACO | www.instaco.com

• Designed for EGGIE (Jenn Im’s fashion brand), STEELE (Amanda Steele’s clothing brand, SVNDZ (Kathy Zheng’s athleisure brand)

Finery (Freelance Project Manager) | www.finery.la

• Conceptualized unique uniform experience for notable clients include:

  Equinox, Viceroy, 1 Hotel, Pendry West Hollywood (& many more)

Core Responsibility & Skills Acquired:

• Project Management | Time Management | Design Aesthetic | Client Relations | Fashion Design | Photoshop, Illustrator, InDesign | Textile

Entrepreneurship / E-Commerce & Brand Development (2020 - Current)

andLAB Skincare (US Marketing Manager) | www.andlabbeauty.us.com

• Soft-launched the boutique skincare brand in US in April 2020

• Managing social media campaigns, influencer relations and brand strategies

• Overseeing sales in both U.S. & Canada

Starsong & Co (Premium brands: SIRIO, CORVUS, BOREALIS) | CURRENT

• Currently leading the brand as Director of Operations and Major Retail Accounts

• Developing Starsong & Co’s unique DTC website

• Buyer relations with Costco, Wayfair, BBB, The Home Depot and Lowe’s

• Strategizing company’s branding and social media